While the site does contain ads, they’re featured less prominently.Īs Brave’s eponymous search engine marked its first full year in operation Wednesday, the company reported that users have already logged a not-too-shabby 2.5 billion searches. Brave doesn’t track your online activity for the purposes of microtargeting ads or selling your data.
It’s why Brave Software, one of the most intriguing arrivals to the hilariously one-sided search engine wars, might stand a puncher’s chance at snagging a slice of Google’s market share.īrave, a San Francisco–based outfit cofounded by former Mozilla leader Brendan Eich and software developer Brian Bondy, promotes its search engine as the privacy-focused alternative to Big Tech giants like Google and Microsoft’s Bing. But there’s no denying that Google’s cash cow search engine continues to evolve in ways destined to draw complaints-and competition. The objective merits of this subjective sentiment are up for debate, as Warzel’s article details. While we remain hooked on Google Search, we want it to feel less like an infomercial. As The Atlantic’s Charlie Warzel wrote earlier this week, some Google Search users (myself included) feel the ubiquitous tool has been overtaken by annoying ads and SEO gobbledygook.
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